All About Engaging the Customer
It’s not your mother’s gift card any more. Digital gifting was a noteworthy topic at tppEXPO’15 about the changes taking place in the gift card sector of prepaid. Tal Clark, SVP, First Data, moderated a lively discussion with Anurag Jain, CEO, Prepay Nation; Frank Squilla, SVP, Sales, InComm; and Matt Kerper, VP, Strategic Business Development, CashStar.
The Power of Hispanics and Millennials
Selling prepaid is a challenging process, especially when targeting and appealing to up-and-coming segments of the overall consumer marketplace. Donna Embry, Chief Payments Advisor, Payment Alliance International, acted as moderator for this panel discussion at The Prepaid Press Expo last week, citing the dynamic growth in US population of 321 million, with Hispanics making up 54 million, as of July 1, 2013, and growing.
Don’t Forget The Fine Print
Anyone in the prepaid industry who accepts credit cards should exercise due diligence in choosing a processor, according to a businessman who learned that lesson the hard way.
Models for Getting into Prepaid
Players in the prepaid value chain and how banks can work together with program managers was a key panel discussion at tppEXPO’15 conference. Presenters were: Brad Fauss, president and CEO, Network Branded Prepaid Card Association (NBPCA); Peter Quadagno, SVP Business Development, The Perfect Processor; Bob Skiba, EVP, InComm; and Mark Tepper, CEO, 1 to 1 Card.
Consumers Buy and Sell On Site
Consumers can sell their unwanted prepaid gift cards at a discount to bargain-seeking buyers at an online marketplace called Raise.
As PayPal Goes Independent
Remember when eBay acquired PayPal in 2002? The partnership was celebrated by eBay sellers because it enabled eBay buyers to pay online for goods they won in auction. Executives at eBay said they hoped acquiring PayPal would make the trading site faster, easier and safer and give eBay a significant chunk of e-commerce action it was missing out on.
Targeting Underserved Markets
Traditional underwriting models focus on credit score and one's debt-to-income ratio as determining factors; however, start-up lending companies, such as Lending Club, ZestFinance, and LendUp, have created alternative financing models that target vertical markets.