The Prepaid Press - Where Prepaid Converges
The Prepaid Press Expo - The Show for Prepaid Wireless & Services
Dec 01, 2015

Gifting Trends at Holiday Time

Digital Gift Cards Fastest Growing Segment

Arlene Hauben

For the ninth straight year, consumers place gift cards at the top of their list of the most requested items during the holiday season, according to National Retail Federation’s (NRF) annual Holiday Spending Survey. The survey predicts that digital buying and browsing will take up more than half of consumers’ time spent shopping – underscoring the importance for brands to get the digital gifting experience right in order to have a successful holiday season.

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Nov 24, 2015

Kiosks Deployed to Provide Prepaid Products

Reliable Platforms Can Generate Revenue

Arlene Hauben

Self-serve kiosks can be powerful tools for the “convenience markets” and for the prepaid market, specifically the unbanked and underserved, who make up about 28.3 percent of all households, according to federal studies.

Nov 18, 2015

5 Minutes With Kathy Tomasofsky

Acting Director of MSBA, a New Trade Group

Ed McKinley

Veteran association executive Kathy Tomasofsky is assuming a leadership role at the new Money Services Business Association during a time of great change in the industry. At the very moment that digital currencies seem poised to reshape the business, it appears that state and federal regulators are contemplating stronger rules and closer scrutiny. Against that backdrop, The Prepaid Press asked Tomasofsky about her reasons for leaving one trade group for another and what she sees ahead in prepaid and funds transfer.

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Nov 11, 2015

Gift Cards for Investing

Teaching the Art of Saving

Arlene Hauben

A new use for gift cards has been launched. Giving shares of a stock to a child is not a new idea, but it’s been tricky to execute and administer. Now there is a way to skip paperwork and give the gift of investment by means of a gift card, a favorite prepaid product.

Nov 04, 2015

Driving Brand Loyalty

What it Takes to Keep Customers

Arlene Hauben

Given the intense competition in the wireless industry and scant new growth, loyalty and customer retention are major problems for postpaid and prepaid service providers, both traditional and MVNOs. Keeping your customers happy requires knowledge of your market and staying on top of what the competition is doing. So let’s see what’s happening in prepaid.

Oct 21, 2015

Wireless Industry Continues to Evolve

Prepaid/No Contract a Favorite Consumer Choice

Arlene Hauben

In the days when no contract wireless was still called prepaid, service providers struggled to gain acceptance of their plans and products. Some people referred to the prepaid phone as the “product of thieves.” Gradually, prepaid became exciting – was reinvented as “no contract” and went mainstream as recession-hit consumers became value-conscious.

Oct 16, 2015

Glitch Paralyzes RushCard

Company Laboring to Restore Services

Ed McKinley

A technical snafu wreaked havoc with RushCard prepaid accounts last week, preventing card users from getting access to their funds and stopping the company from posting direct deposits. Some of the problems remained unsolved at press time.